Exceprt:

Most of the roses and carnations sold in the US and Europe are imported from Africa or Latin America. Over the past two decades, the flower industry has brought thousands of jobs, and significant export revenue, to developing countries.  The industry’s potential contribution to poverty reduction and economic growth is diminished, however, by deficiencies in infrastructure, and insufficient protection for workers and the environment.  Local and international organizations employ a range of creative strategies to promote improvements in working conditions, from direct services for workers to consumer education and certification programs. For the solution to be comprehensive, local authorities in flower-producing countries must also have the capacity and the political will to enforce existing laws, and to prioritize policies that balance the needs of investors and workers. This article takes you from Colombia to Ethiopia, China, and Kenya, to learn the story behind your bouquet, explore the unique challenges and opportunities that the flower industry faces in each country, and meet some of the individuals dedicated to working on these issues.